September 2018 - Strathberry launches an exclusive Moomin capsule collection that brings the delightful illustrations of Finnish artist and author Tove Jansson to life on Strathberry designs. The collaboration was born out of a shared appreciation of the beauty of natural harmony and simplicity.
The parallels between Tove Jansson’s Nordic-inspired Moominvalley and Strathberry’s native Scottish homeland, coupled with Tove’s forward thinking and innovative approach to her art, led Strathberry founders, Leeanne and Guy Hundleby, to initiate a collaboration which puts the Moomin characters at the forefront of Strathberry’s iconic designs.
In this charming collection, which effortlessly hints to Scandinavian minimalistic aesthetic, Moomintroll and his friends are portrayed perching and jumping over the brand’s signature bar on both the East/ West and Mini Crescent shapes. Jansson’s unique illustrations are printed on the bags combining Strathberry’s elegance and attention to detail to the spirit and originality of the Moomins.
